About
I design experiences that help people get where they want to go.
I’m a Senior UX Designer based in the San Francisco Bay Area. Over a decade at Apple has taken me from the Genius Bar in San Diego to UX in Cupertino — and that winding path has shaped how I work.
Background
From graphic design to Apple
I studied graphic design and started my career there. The shift into UX happened through project opportunities that pulled me toward interaction and experience — and I haven’t looked back.
I joined Apple in 2014 and have grown through a variety of roles — today I’m a full-time UX designer supporting the People organization with tools used across the company. The path there was greatly shaped by my time at the Genius Bar. Helping real people with real problems every day gave me an unfiltered education in how users think, what they actually need, and what gets in their way. It taught me to search for real solutions — and gave me a deep empathy for the people on the other side of the screen.
Approach
How I work
What drives me is finding the solution — that moment when everything comes together and genuinely helps someone accomplish what they set out to do. I think of design as closing the gap between intent and action: understanding where someone wants to go and removing what stands in the way.
I do my best work alongside people who bring different strengths than I do. I learn from them, and I look for ways to support what they’re building. The most satisfying projects I’ve been part of came from exactly that kind of collaboration.
Now
Right now
Right now I’m focused on what happens when design and engineering share the same tools — and the same language. I’ve built an AI-assisted pipeline at Apple that generates working prototypes from design files and brings four different audiences — designers, engineers, web developers, and management — into a single shared reference. That kind of work is only possible when you understand how each person thinks. I’m interested in taking it further, into products that haven’t figured out what AI-native design even means yet.
Outside the work
I’ve lived in San Diego, spent a few years in Brooklyn as a full-time volunteer, and made extended stays in Italy — which means I speak English, Italian, and Spanish, and have a real appreciation for how culture shapes perspective. When I’m not designing, I’m usually playing guitar.
Get in touch
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Open to opportunities in product design, design systems, and UX leadership.
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